Nothing shatters the image of an out of touch, sexist Catholic Church like an all-male summit on women. So, in a great P.R. move, the Vatican is hosting a Plenary Assembly entitled, “Women’s cultures: equality and difference,” from February fourth to February seventh. (Then again, given that the Vatican did appoint someone with Hitler Youth experience to be god’s messenger on earth, this is a relatively minor misstep.)

But even given the insular, boys-only nature of the Assembly, as well as the Vatican in general, the video released to publicize the event is shockingly bizarre, embarrassing and cringe-inducing.

Incorporating cheesy wipes, and interesting fonts, the video stars Italian actress Nancy Brilli, who does some dramatic head moves appropriate for a Pantene commercial and says things like, “I’m sure you’ve asked yourself, who you are, who you do, what you think about your being a woman. Your strengths. Your diffIculties. Your body. And your spiritual life.” She then encourages women to put their work online with the hashtag, or, as Brilli says, “ashtag,” #LifeOfWomen. She signs off by saying, “You– [shampoo ad head move]–Yes you–are important!”

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